John Hancock Center, the Birthplace of Pfetch
185 North Michigan Avenue origin of the Pfetch app. What inspired the idea, a virtual concierge for entrepreneurs? Suddenly, we were floating above the clouds, living on the 81st-floor of the John Hancock Center in The Windy City. All was in order, profitable business, check, college tuition for our daughter, done, savings for a new home, covered. What could go wrong?
Previously in LA, the entire line at Phillippe the Original smirked overhearing my outspoken optimism about the relocation. “Why Chicago?” an eavesdropping patron turned to me and asked. “At least the Cubs won the World Series,” was my wistful response. Undoubtedly, on French Dip Friday, no one imagined how election Tuesday after the Cub’s victory would whiplash the nation. Some say into shape; others say despair.
Consequently, we found ourselves in the clouds, totally blindsided, left legally unpaid until further notice. Unexpectedly, the 81st-floor apartment became a scene out of The Matrix. We were in this surreal environment, and the view out the window was infinitely white. All of a sudden, it was time to reload. Tragically caught off-guard, what equipment do we select? How do we prepare ourselves for this new reality?
Although we took the red pill, our pre-paid alternate universe at 185 North Michigan Avenue origin of the Pfetch app, was perfectly equipped. Undeniably, the functionality of the building aided our recovery with its extreme security, multifaceted shared resources, and logistical conveniences.
Above all, we imagined a safe, shared, and convenient app where all users mutually benefit. The following describes how the inspirational multi-use skyscraper, the John Hancock Center birthplace of Pfetch, is analogous to the multi-service app.